Hometown Family Medicine PLLC
Quick Facts
| Membership Price Range | Child (<18): $35/month | Adult (19-64): $85/month | Adult 65+: $100/month | Member + Spouse or Child: $160/month | Family: $240/month |
| Practice Type | Direct Primary Care |
| Location | New Hartford, Utica, Central New York |
| Doctors | Elizabeth Cooley MD, Family Medicine |
| Year Founded | 2025 |
| Telehealth Type | Virtual visits, text, phone, and email |
| Telehealth Available | Yes |
About
At Hometown Family Medicine PLLC, Dr. Elizabeth Cooley delivers full-scope primary care through a direct primary care membership model. She founded the New Hartford practice in 2025 with a clear goal: build something patient-centered from the ground up. Her clinical background spans more than a decade in Central New York, where she grew up and trained.
Members pay a flat monthly fee starting at $85 and skip copays, deductibles, and insurance billing entirely. Dr. Cooley keeps appointments between 30 and 60 minutes, prioritizes same-day and next-day availability, and answers calls, texts, and emails directly. The practice covers a wide range of needs, including preventive care, chronic disease management, women's and men's health, urgent care, and behavioral health support. Hometown Family Medicine currently serves patients from infancy through age 64 and maintains a waitlist for adults 65 and older.
Details
Address
2 Oxford Crossing, Suite 3, New Hartford, NY 13413
Phone
(315) 527-6953Website
Visit websiteMembership
$85/monthly
Membership Details
Flat monthly membership fee with no copays, no deductibles, and no insurance billing. Most services included in membership. Some procedures, labs, or medications may have small additional costs at transparent, discounted rates. Children must be under 18 years old. No more than 2 adults per family. Additional fees may apply to families of 6 or more. Currently unable to accept patients 65+ due to Medicare restrictions.
Typical Appointment
45 minutes
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Frequently Asked Questions
Membership starts at $85 per month for a single adult. A member plus a spouse or one child runs $160 per month, and a family plan costs $240 per month. Children must be under 18, and no more than two adults can enroll per family plan. Additional fees may apply for families of six or more.
The membership covers routine and preventive visits, sick care, chronic disease management, and both in-office and virtual appointments. Dr. Cooley also includes direct communication by phone, text, and email. Some procedures, lab work, or medications may carry small additional costs, but Hometown Family Medicine offers those at transparent, discounted rates with no hidden fees.
No, you do not need insurance to become a member. Hometown Family Medicine does not bill insurance for membership fees or covered services. The practice recommends keeping insurance for hospitalizations, surgeries, or specialist care outside the membership scope.
Yes. Hometown Family Medicine prioritizes same-day and next-day appointments for members. Whether you have a sudden illness, a follow-up for a chronic condition, or a routine check-in, Dr. Cooley works to get you seen quickly without the usual wait.
Yes. Members can schedule virtual appointments in addition to in-office visits. Dr. Cooley also communicates directly by phone, text, and email, so members have multiple ways to get timely answers and guidance.
Hometown Family Medicine serves patients from infancy through age 64. The practice currently cannot accept patients 65 and older due to Medicare restrictions, but maintains a waitlist for older adults hoping to join in the future.
Appointments typically run 30 to 60 minutes. Dr. Cooley schedules enough time to address your concerns thoroughly without rushing, whether you come in for a preventive visit, a chronic condition follow-up, or an urgent care concern.
Yes. Hometown Family Medicine offers a free meet and greet so prospective patients can connect with Dr. Cooley before enrolling. You can request one through the contact form on the practice website.
Yes. When a specialist is needed, Dr. Cooley coordinates referrals directly. She stays involved in your care to ensure continuity and helps you navigate next steps without leaving you to figure it out on your own.
The practice offers lab testing and medication support at transparent, discounted rates. While most routine care falls within the membership, some labs or medications may carry a small additional cost. Dr. Cooley keeps pricing clear upfront so members know what to expect.
Practice last updated April 10, 2026