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Direct Primary CareFamily Medicine

Firefly Family Medicine

Quick Facts

Practice TypeDirect Primary Care
DoctorsJill Marsh MD, Family Medicine
Year Founded2025
Telehealth TypePhone, video, text, or email
Telehealth AvailableYes

About

At Firefly Family Medicine, Dr. Marsh delivers whole-family primary care in Homewood, Alabama. She founded the practice in 2025 after 15 years in insurance-based settings, including six years at UAB. Her goal was simple: put relationships back at the center of healthcare.

Firefly operates on a Direct Primary Care model with a transparent monthly membership and no long-term contracts. Dr. Marsh sees patients of all ages, including geriatric patients, and handles urgent care and in-office procedures. Patients reach her in person, by phone, video, text, or email. The practice serves both English- and Spanish-speaking patients.

Details

Address

130 Southcrest Drive, Suite 100, Homewood, AL 35209

Membership Details

Simple, transparent membership. No long-term contracts.

Telemedicine Same-Day Appointments

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Frequently Asked Questions

Firefly Family Medicine uses a Direct Primary Care model with a simple monthly membership. Members pay a flat fee with no co-pays, no surprise bills, and no long-term contracts. The membership covers primary care visits, preventive care, urgent care, and in-office procedures.

No. Firefly Family Medicine operates outside of insurance billing, so you do not need insurance to join. Many members pair their membership with a low-cost catastrophic or wraparound insurance plan for hospital or specialty coverage. Dr. Marsh can help you think through your options.

Yes. Dr. Marsh connects with patients by phone, video, text, and email. You can contact her directly without going through an insurance-driven system. This access is included in your membership.

Yes. Dr. Marsh cares for patients across all life stages, from children to older adults. She holds a Certificate of Added Qualification in Geriatric Medicine, making Firefly a strong choice for families with aging parents or grandparents.

Yes. Dr. Marsh offers telemedicine visits by phone or video. This makes it easy to get care without traveling to the office, especially for follow-ups, minor illness, or routine questions.

Yes. Firefly Family Medicine offers bilingual access in both English and Spanish. The practice website is available in both languages, and Spanish-speaking patients receive full access to care.

You can enroll directly through the Firefly Family Medicine website or contact the practice with questions. There are no long-term contracts, so you can start your membership without a major commitment.

Your membership covers primary and preventive care visits, geriatric care, urgent care, and in-office procedures. Dr. Marsh handles a broad scope of family medicine needs under one roof. All care happens on your schedule, in person or virtually.

Practice last updated September 17, 2026