Emerald Direct Health
Quick Facts
| Membership Price Range | Individual $100/mo (12-mo min commitment) | Add a child $35/mo (ages 0-18) | Weight Loss & Hormone Therapy add-on $90/mo (6-mo min contract) | Unlimited Family $235/mo (12-mo min commitment, includes 2 adults and up to 3 children) |
| Practice Type | Direct Primary Care |
| Location | Rogers, Northwest Arkansas |
| Doctors | Tony Meloy MD, Family Medicine |
| Telehealth Type | Text messaging and video (FaceTime) via app (Spruce) |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Emerald Direct Health, Dr. Tony Meloy brings a personal, relationship-driven approach to primary care in Rogers, Arkansas. He built the practice around a simple conviction: patients deserve direct, unhurried access to their doctor. The team also includes Abby Rudolph, APRN, and Nurse Nicole Lee, RN BSN, who handles patient outreach and onboarding. The practice covers an exceptionally wide clinical range. Dr. Meloy and Abby Rudolph treat everything from acute illness and chronic disease to mental health, hormone therapy, weight management, and pediatrics. Members text their provider directly through the Spruce app and book same-day appointments with no copays or deductibles. The practice passes labs and imaging at wholesale cost and accepts HSA and FSA payments. Emerald Direct Health also offers IV therapy, GeneSight genetic testing, GLP-1 medication management, peptide therapy, and medical marijuana card consultations at the Rogers office.
Details
Address
4305 S Pleasant Crossing Blvd, Suite 103, Rogers, AR
Phone
(479) 278-7414Website
Visit websiteMembership
$100/monthly
Membership Details
Membership includes unlimited in-office or virtual visits and direct communication with your doctor. No copays, no deductibles. Labs, blood work or imaging passed on at provider wholesale rate. Prescriptions at pharmacy as usual with discount card and insurance if applicable. HSA and FSA accepted.
Typical Appointment
45 minutes
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Frequently Asked Questions
Emerald Direct Health charges $100 per month for membership. That fee covers unlimited in-office and virtual visits with direct provider access. Members pay no copays and no deductibles. The practice also accepts HSA and FSA payments.
The membership includes unlimited in-office and virtual visits, direct 24/7 communication with your provider through the Spruce app, same-day appointments, and zero-wait access to care. The practice estimates the membership covers 80 to 90 percent of all healthcare needs.
Emerald Direct Health passes lab, blood work, and imaging costs to members at wholesale provider rates. The practice adds no markup to these services. Members pay only what the practice pays, which is typically far below retail pricing.
The monthly membership fee does not run through insurance. However, members still use their insurance or discount cards at the pharmacy for prescriptions as usual. HSA and FSA funds cover the membership fee.
Members text or video chat with their provider directly through the Spruce app. This access is available 24/7. Nurse Nicole Lee handles initial outreach and onboarding to get new patients set up quickly.
Yes. The practice offers telemedicine visits and house calls in addition to in-office appointments. Members can choose the format that works best for their situation, including after-hours and travel scenarios.
Standard appointments at Emerald Direct Health run 45 minutes. That is significantly longer than most primary care visits. The practice keeps a low provider-to-patient ratio so each visit stays unhurried.
Yes. Emerald Direct Health offers in-person and virtual weight loss management programs. The practice prescribes GLP-1 medications including Semaglutide and Tirzepatide and pairs medication with nutrition counseling and ongoing provider support.
Yes. The practice conducts medical marijuana card consultations at the Rogers, Arkansas office. Consultations take place in a private room, and the practice mails cards discreetly. Staff also connect patients with a vetted dispensary for guidance on therapeutic options.
Prospective patients can call the practice or submit an inquiry online. Nurse Nicole Lee handles all new patient outreach and consultations. She answers questions, explains membership options, and schedules a free consultation for anyone considering joining.
Practice last updated June 11, 2026