
Dunedin Pediatrics & Family
Quick Facts
| Membership Price Range | Foundations: $160/mo ($1,782/yr paid in full) | Connected: $267/mo ($2,962/yr paid in full) | Partnership: $348/mo ($3,866/yr paid in full) | Intensive Integrative Plan: Individualized |
| Practice Type | Concierge |
| Location | Dunedin, Pinellas County, Tampa Bay Area |
| Doctors | Vivian Herrero MD, Pediatrics |
| Year Founded | 2014 |
| Telehealth Type | Telemedicine consultations; Direct televisit scheduling; Video visits over Zoom |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Dunedin Pediatrics & Family, Dr. Vivian Herrero brings integrative pediatric and family wellness care to downtown Dunedin, Florida. She founded the practice roughly eleven years ago with a clear purpose: building lasting relationships with families across Pinellas County. The office at 640 Douglas Ave has a warm, home-like feel that puts both children and parents at ease. Dr. Herrero weaves conventional pediatrics together with integrative medicine, Ayurveda, and functional approaches. She handles everything from well-child visits and ADHD assessments to newborn care and travel health. The practice runs on an annual membership model with four tiered levels, from Foundations through the Intensive Integrative Plan. Members reach Dr. Herrero directly by phone, text, or email, and she handles after-hours calls personally. The practice is now expanding with Intentional Wellness, a comprehensive wellness center within the same office.
Details
Address
640 Douglas Ave, Dunedin, FL 34698
Phone
(727) 734-7337Website
Visit websiteMembership
$160/monthly ($1,782/annual)
Membership Details
Annual concierge membership model with tiered levels of care. Pay in full for 7.5% discount or choose monthly option. 25% discount for each additional family member. Home visits not included. Discounts available for veterans and those with Medicaid.
Typical Appointment
30 minutes
Our Doctors
Similar Practices Nearby

Priority You MD
Family Medicine, Functional Medicine, Preventive Medicine

Your Private Physician
Primary Care, Functional Medicine, Preventive Medicine

Stacy L. Edwards, DO, FACOI
Internal Medicine
Explore More
Frequently Asked Questions
Membership starts at $160 per month or $1,782 per year. 5% discount. Each additional family member receives a 25% discount. Dunedin Pediatrics & Family also extends discounts to veterans and patients with Medicaid.
Membership includes 30-minute appointments, direct phone, text, and email access to Dr. Herrero, all in-house testing, annual wellness labs, telemedicine visits, and after-hours access. The practice offers four membership tiers ranging from Foundations to the Intensive Integrative Plan, each offering a deeper level of integrative support and access.
Dunedin Pediatrics & Family does not participate in insurance networks for membership or office visits. Patients may still use insurance for outside labs and third-party vendors. The practice provides administrative help with insurance paperwork and medical records when needed.
Yes, Dr. Herrero offers telemedicine visits for members. Home visits are also available but carry an additional fee and do not come included in the membership. The office occasionally closes during the day to accommodate scheduled home visits.
New prospective families can attend a free Meet & Greet Open House held twice per month over Zoom. Dr. Herrero leads an interactive discussion on integrative pediatrics and answers questions in a relaxed group setting. From there, families can contact the office directly to enroll.
Dunedin Pediatrics & Family serves patients from newborns through adults, with a primary focus on pediatric and family medicine. Dr. Herrero provides newborn care and breastfeeding support, well-child checkups, adolescent health services, and family wellness care for parents as well.
The first 50 families who transition into a membership within 90 days receive a Founding Member's Discount applied to their first year of care. Families interested in this offer should call the office directly for a special enrollment link.
Standard appointments run 30 minutes for concierge members. That extended visit time lets Dr. Herrero address both acute concerns and longer-term wellness goals in a single visit, without the time pressure of a high-volume practice.
Yes, Dunedin Pediatrics & Family hosts community education workshops open to anyone, not just current patients. Topics include Baby Basics, Toddler Nutrition, The Vaccine Conversation, Weight Management, Navigating the School System for Special Needs, and Managing ADHD Naturally. The Baby Basics workshop costs $299 per couple and includes hands-on stations, lunch, and direct Q&A with Dr. Herrero.
Intentional Wellness is a comprehensive wellness center that Dr. Herrero is adding within the existing Dunedin Pediatrics & Family office. It represents an expansion of the practice's integrative care model and will offer upgraded membership options with deeper wellness programming.
Practice last updated June 11, 2026
