
Dr. Max Family Health
Quick Facts
| Membership Price Range | Individual membership (inquire for pricing); Family membership (inquire for discount); 4th Trimester Care package $2,500 flat fee (5 home visits + 7-day access); Additional home visits $500 each; Single acute consultations $300 |
| Practice Type | Direct Primary Care |
| Location | Santa Monica, Los Angeles |
| Doctors | Max Goldstein M.D., Family Medicine |
| Panel Size | 400 patients per doctor |
| Telehealth Type | Video visits, phone calls, text messaging |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Dr. Max Family Health, a Direct Primary Care clinic off Montana Avenue in Santa Monica, Dr. Max Dean Goldstein sees patients of every age, from newborns to centenarians. He caps his panel at 400 patients, keeping each relationship personal and every appointment genuinely unhurried. A flat monthly membership covers unlimited visits by video, phone, in person, or email, with no copays and no per-visit charges. Dr. Goldstein trained in botanical and functional medicine alongside his Family Medicine residency. He prioritizes lifestyle changes, dietary shifts, and non-pharmaceutical approaches before reaching for a prescription. The practice serves a wide range of needs: pediatric and adult primary care, LGBTQ health, women's health, chronic disease management, and minor procedures. A dedicated 4th Trimester Care package brings newborn home visits directly to new families. The practice also extends care to those who need it most, with 20% of patients on a sliding scale and 10% seen at no cost.
Details
Website
Visit websiteMembership Details
Flat monthly fee covers unlimited visits (video, phone, in-person, email), no copays, no per-visit charges, no charges for procedures. Contracted rates for labs, imaging, and medications. Family discounts available. 20% of patients on sliding scale, 10% seen for free. HSA accepted. 4th Trimester Care package is a flat fee of $2,500 for 5 home visits and 3 months of access.
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Frequently Asked Questions
The monthly fee covers unlimited primary care visits, whether in person, by video, phone, or email. Dr. Goldstein charges no copays and no per-visit fees. Procedures performed in the office carry no additional cost. The practice also negotiates contracted rates for labs, imaging, and medications so members pay less out of pocket for those services.
com. Patient liaison Angelica Mae Lumba handles scheduling, specialist referrals, labs, and other needs. The practice limits its panel to around 400 patients to keep care personal and accessible.
The practice does not accept or bill health insurance for membership fees. Patients pay a flat monthly rate directly to the practice. Members can still use their conventional insurance for labs, imaging, and medications, or take advantage of the contracted rates the practice negotiates on their behalf. HSA funds cover the membership fee.
Yes. Dr. Max Family Health offers same-day in-person and telemedicine appointments. Annual physicals typically schedule within a week. The practice opens its schedule one month in advance to keep that level of access consistent.
Yes. The practice actively extends care to patients who need financial flexibility. Twenty percent of patients pay on a sliding scale, and 10% receive care at no cost. A sponsorship option also allows existing patients to support care for others.
The 4th Trimester Care package supports newborns and their parents through the first three months of life. m. m. He coordinates with doulas, midwives, and OBs and provides a custom newborn binder with growth charts and developmental milestones. He also addresses parent health concerns like mastitis, postpartum depression, and musculoskeletal pain during this period.
Yes. Telemedicine is a standard part of membership at Dr. Max Family Health. Members can connect with Dr. Goldstein by video or phone in addition to in-person visits. Same-day telehealth appointments are available.
Yes. Beyond the 4th Trimester home visit program, the practice can accommodate house calls. Members should contact the practice to discuss availability and logistics for home visits.
The practice offers single consultations for acute problems to friends or family members of existing patients. The cost is $300 per consultation. This option is not a substitute for ongoing membership care.
When Dr. Goldstein is out of the office for more than a week, a physician assistant covers the practice. Members maintain access to care and can reach patient liaison Angelica Mae Lumba for scheduling and coordination needs during that time.
Practice last updated June 9, 2026



