
Direct Physician Services
Quick Facts
| Practice Type | Direct Primary Care |
| Doctors | James Panter M.D., Family Medicine |
| Telehealth Type | Tele-Health visits |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Direct Physician Services in Gainesville, GA, Dr. James Panter brings nearly four decades of emergency medicine experience to a preventive-first, direct primary care practice. The practice operates without high annual membership fees and skips insurance and third-party payers entirely. That structure keeps Dr. Panter and each patient in full control of their medical relationship.
Direct Physician Services serves the whole family, from infants to adults, with same-day and sometimes same-hour urgent appointments. The practice pairs routine family medicine with a functional medicine approach, weaving in diet, lifestyle, and hormone evaluation. Unique clinical offerings include low-intensity shockwave therapy using both radial and focused machines, platelet-rich plasma injections, hormone therapy, and the SEEDS program covering sleep, exercise, emotion, diet, and sex with certified life coaches. The practice also offers COVID-19 rapid testing with 15-minute results and early treatment protocols. Transparent pricing, telehealth visits, and home and work visits round out a broad and accessible service menu.
Details
Address
441 EE Butler Parkway, Gainesville, GA 30501
Phone
(770) 530-3342Website
Visit websiteMembership Details
Initial New Patient Physical Exam: $525 | Annual or Biennial Physical Exam: $425 | Adult Comprehensive Routine Bloodwork: $660 | General Office Visit: $225 minimum | Tele-Health Follow Up Visit: $125 minimum | Emergency Office Visits after hours: additional $100 charge | Extended Visits: $300/hour | Home & Work Visits: starting at $300/hour | Ages 12-18 Intake Physical: $300+ age-appropriate bloodwork | Ages 2 months-12 Intake Physical: $225+ age-appropriate bloodwork | Adolescent Physical: $300 | Pediatric Physical: $225 | Sports Physical: $50+
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Frequently Asked Questions
No. Direct Physician Services does not accept insurance or other third-party payers. The practice accepts cash, credit cards, HSA accounts, and faith-based sharing plans. This model keeps costs transparent and lets Dr. Panter make clinical decisions without insurance or corporate oversight. It works especially well for patients with high-deductible plans, faith-based coverage, or no insurance at all.
The initial new patient physical exam costs $525 for adults. That visit includes a full physical exam, comprehensive lab work, and a review of medical history. Adult comprehensive routine bloodwork runs $660. General office visits start at $225. All pricing is transparent and itemized, so patients know what to expect before their appointment.
Yes. Direct Physician Services sees patients of all ages, from infants to adults. Intake physicals for children ages 2 months to 12 years start at $225 plus age-appropriate bloodwork. Adolescents ages 12 to 18 start at $300 plus bloodwork. Sports physicals start at $50. Each new pediatric patient receives a physical exam and a full medical history review at intake.
Yes to both. Telehealth follow-up visits start at $125. Dr. Panter also makes home and work visits, starting at $300 per hour. These options give patients flexibility beyond the office, particularly for follow-up care or situations where traveling to the clinic is difficult.
Yes. Direct Physician Services offers same-day and sometimes same-hour urgent appointments. The practice uses a streamlined scheduling process to keep wait times short. Urgent needs like sore throats or lacerations get prompt attention without a long wait. The practice operates by appointment only, so patients should call ahead.
SEEDS stands for Sleep, Exercise, Emotion, Diet, and Sex. Direct Physician Services runs this structured coaching program with certified life coaches. It helps patients build sustainable habits across the key lifestyle factors that influence long-term health. Participants work with coaches to identify patterns and make practical changes in their daily routines.
No. The practice runs an alternative vaccination program that does not require vaccinations as a condition of care. Patients may choose no schedule, the Miller schedule, the Sears schedule, or a spaced immunization plan. Dr. Panter supports each family in making an informed decision that fits their preferences.
Direct Physician Services offers COVID-19 rapid testing with results in as little as 15 minutes. The practice also provides early and long treatment of COVID-19 to reduce the risk of complications and deterioration. Appointments for testing and treatment follow the standard by-appointment-only scheduling process.
Direct Physician Services charges $100 for appointments canceled less than 24 hours in advance. After-hours emergency office visits also carry an additional $100 charge. Patients should contact the office as early as possible if they need to reschedule.
New patients contact Direct Physician Services to schedule an initial physical exam. At intake, each patient completes a medical history review and general intake questionnaires. The practice also asks new patients to create a secure email account for ongoing correspondence with the office. After the initial visit, the practice requires a biennial history review, physical exam, and basic lab work, ideally scheduled in the patient's birthday month.
Practice last updated March 21, 2026





