Crossroad Health DPC logo
Direct Primary Care
Family Medicine

Crossroad Health DPC

Quick Facts

Membership Price RangeAges 13-20: $20/mo (when enrolled with parent) | Ages 21-45: $50/mo | Ages 46-65: $75/mo | Ages 66+: $100/mo | Registration fee: $100 one-time per family | Small business rates available
Practice TypeDirect Primary Care
LocationSouthaven, DeSoto County, Memphis
DoctorsRichard Kelly MD, Family Medicine
Year Founded2020
Telehealth TypeVideo chat, phone, text, email
Telehealth AvailableYes

About

At Crossroad Health DPC, Dr. Richard (Rick) Kelly delivers family medicine and primary care on a straightforward monthly membership. He opened the practice on July 1, 2020, making it the first Direct Primary Care office in Southaven, Mississippi. Before launching Crossroad Health DPC, Dr. Kelly spent over 25 years practicing medicine in DeSoto County.

Dr. Kelly built the practice around a clear conviction: when patients and physicians control care together, health improves. He blends evidence-based medicine with preventive strategies focused on nutrition and lifestyle. Members reach him directly by cell phone, text, email, or video chat. The practice handles a wide range of in-office procedures at no extra charge, including EKG, laceration repair, abscess drainage, and skin biopsies. Dr. Kelly also purchases medications at wholesale and negotiates reduced rates on lab work and imaging. He serves patients from Southaven, Memphis, and throughout DeSoto County.

Details

Address

210 Goodman Road East, Southaven, MS 38671

Membership

$50/monthly

Membership Details

Age-based monthly membership tiers ranging from $20/mo to $100/mo plus a one-time $100 registration fee per family. No insurance accepted. No copays.

Telemedicine
Same-Day Appointments

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Frequently Asked Questions

Crossroad Health DPC uses age-based monthly tiers. Members ages 13 to 20 pay $20 per month when enrolled with a parent. Adults ages 21 to 45 pay $50 per month, ages 46 to 65 pay $75 per month, and members 66 and older pay $100 per month. A one-time $100 registration fee applies per family at enrollment.

No, the practice does not accept insurance. Members pay their monthly fee directly to the practice. This arrangement keeps the patient-physician relationship free from insurance company involvement and eliminates copays entirely.

Your membership covers unlimited primary care visits with Dr. Kelly and no copays. It also includes in-office procedures such as EKG, laceration repair, abscess drainage, wart removal, ear lavage, mole and skin tag removal, and skin biopsy at no additional charge. Members also gain access to at-cost laboratory testing, wholesale medications, and reduced-price imaging including chest x-rays, ultrasounds, CT scans, and MRIs.

Yes. Crossroad Health DPC offers same-day and next-day appointments with no waiting room delays. Members also reach Dr. Kelly directly by phone, text, or video chat for concerns that do not require an in-person visit.

Yes, Dr. Kelly conducts video visits for members who prefer remote care. Members also communicate with him by cell phone and text. This direct access handles many routine concerns without requiring a trip to the office.

The practice handles primary and preventive care, but members may still want a catastrophic or hospital coverage plan for emergencies, specialist care, or surgery. Many members find that membership at Crossroad Health DPC significantly reduces how often they use urgent care or emergency services, lowering overall healthcare costs.

Prospective patients can sign up through the practice's online enrollment page. A one-time $100 registration fee per family applies at signup, followed by the applicable monthly membership tier based on your age. Dr. Kelly limits his panel to maintain a strong relationship with each patient, so prospective members should inquire about current availability.

Yes. Dr. Kelly orders laboratory testing at greatly reduced, at-cost rates for members. The practice also arranges discounted imaging including chest x-rays, ultrasounds, CT scans, and MRIs. Wholesale medications purchased in bulk give members access to prescriptions at significantly lower prices.

Yes. Dr. Kelly holds credentials as an FAA Aviation Medical Examiner and performs flight physicals at Crossroad Health DPC. Pilots from the Southaven, Memphis, and DeSoto County areas visit the practice for FAA-required aviation medical exams.

Practice last updated April 10, 2026