
Brightmark Health
Quick Facts
| Membership Price Range | $50/month Standard | $200/month Premium |
| Practice Type | Concierge |
| Location | Birmingham, Hoover, Vestavia Hills |
| Doctors | Joseph Wu M.D., Internal Medicine |
| Year Founded | 2024 |
| Telehealth Type | In-person and Telehealth visits (video/virtual visits) |
| Housecalls | Yes |
| Telehealth Available | Yes |
About
At Brightmark Health, Dr. Joseph Wu delivers concierge primary care to adults across Birmingham, Hoover, Vestavia Hills, and the surrounding Jefferson County area. Dr. Wu founded the practice in July 2024 after nearly two decades in a large multispecialty group. His goal was to build a patient-first practice with fully transparent pricing and no insurance intermediaries.
Brightmark operates on a cash-and-carry membership model with two tiers. The Standard Membership runs $50 per month, with visits billed by time. The Premium Membership at $200 per month covers unlimited in-person and telehealth visits. Dr. Wu keeps his panel well below the 2,500-3,000 patients typical of traditional practices. Members reach him directly by phone, text, email, or the Epic patient portal around the clock. The practice partners with Southeast Clinical Labs and Shades Mountain Imaging for accessible, affordable diagnostics. Brightmark also offers a coronary artery calcium scan for $50 through a local cardiology partnership.
Details
Address
400 Century Park S, Suite 200, Birmingham, AL 35226
Phone
(205) 900-0888Website
Visit websiteMembership
$50/monthly
Membership Details
Standard Membership: $50/month with office and telehealth visits billed at $300/hour ($200/40min, $100/20min). Premium Membership: $200/month with unlimited in-person and telehealth visits included. Home visits within 10-mile radius available for additional fee (Premium). Office visits may be paid using HSA/FSA; membership fees typically cannot.
Typical Appointment
40 minutes
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Frequently Asked Questions
Brightmark Health offers two membership tiers. The Standard Membership costs $50 per month, with office and telehealth visits billed at $300 per hour, $200 for 40 minutes, or $100 for 20 minutes. The Premium Membership costs $200 per month and includes unlimited in-person and telehealth visits. Home visits within a 10-mile radius are available for an additional fee under the Premium plan.
No. Brightmark Health does not accept insurance. The practice operates on a direct-pay membership model with fully transparent pricing. Members pay a monthly fee and, under the Standard plan, pay per visit at posted rates. There are no co-pays, prior authorizations, or insurance paperwork.
Yes, for office visits. Brightmark Health accepts HSA and FSA cards for visit fees. Membership fees typically do not qualify under HSA or FSA guidelines, but visit costs generally do. Check with your plan administrator to confirm eligibility.
Brightmark Health offers same-day and next-day appointments. Dr. Wu also provides 24/7 direct access by phone, text, email, and the Epic patient portal for urgent questions between visits.
Yes. Both membership tiers include telehealth options. Premium members receive unlimited telehealth visits at no additional cost. Standard members pay the standard per-visit rate for telehealth appointments.
Yes. Dr. Wu makes home visits within a 10-mile radius of the practice for Premium members. This service carries an additional fee beyond the monthly membership.
Brightmark Health partners with Southeast Clinical Labs for diagnostic testing. The practice can run labs through insurance or Medicare when applicable. For tests that insurance often disputes, the practice offers transparent cash pricing. Brightmark also partners with Shades Mountain Imaging for radiology needs.
Beyond routine primary care, Brightmark Health offers EKGs, IV fluids, antibiotic and B12 injections, COVID-19 testing, STD testing, low testosterone treatment, coronary artery calcium scoring, executive physicals, specialist care coordination, and wellness counseling. The practice handles urgent care needs for members as well.
Brightmark Health serves adults in Birmingham, Hoover, Vestavia Hills, and the surrounding Jefferson County area. The practice is located at 400 Century Park South, Suite 200, Birmingham, AL 35226.
Yes. Brightmark Health currently accepts new adult patients. You can reach the practice by phone or through the contact form on the website to ask about membership and scheduling.
Practice last updated April 11, 2026



