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Hybrid
Family Medicine

Boca General & Family Medicine

Quick Facts

Membership Price Range$2,000/yr Individual | $1,800/yr per person for a couple | $1,600/yr each additional family member (discounts apply only if all family members enroll at the same time)
Practice TypeHybrid
LocationBoca Raton
DoctorsWilliam Rowland MD, Family Medicine
HousecallsYes

About

At Boca General & Family Medicine, Dr. William Rowland brings more than 30 years of experience to primary and concierge care in Boca Raton, Florida. He holds dual board certifications in Family Medicine and Sports Medicine. His integrative approach addresses the root causes of illness rather than symptoms alone. The practice serves adults and teens aged 16 and older throughout the Boca Raton area.

The clinical scope here runs wide. Dr. Rowland treats chronic disease, men's and women's health, weight loss, mental health, and dermatologic conditions. The practice offers bioidentical hormone replacement therapy and peptide therapy alongside traditional primary care. In-office labs support blood and urine testing, lung function assessments, and ultrasound imaging. Dr. Rowland also personally oversees Boca General Home Care, a newer service that brings care directly to patients in their homes. Concierge members gain access to providers outside regular business hours and longer appointment times.

Details

Address

1500 NW 10th Ave, 101, Boca Raton, FL 33486

Membership

$2,000/annual

Membership Details

Annual membership fee: $2,000 for an individual, $1,800 per person for a couple, $1,600 for each additional family member. Discounts apply only if all family members enroll at the same time. The Practice serves patients aged 16 years and older only.

House Calls
Same-Day Appointments

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Frequently Asked Questions

Boca General & Family Medicine charges $2,000 per year for an individual membership. Couples pay $1,800 per person annually, and each additional family member pays $1,600 per year. The practice applies family discounts only when all family members enroll at the same time.

The practice serves patients aged 16 and older. Both adults and teens qualify for care, including the concierge membership program.

Yes. The practice often has same-day appointments available for urgent care needs. Concierge members also have access to providers outside of regular business hours for added flexibility.

Yes. Dr. Rowland personally oversees Boca General Home Care, a dedicated service that brings care directly to patients in their homes. This option suits patients who need support outside a traditional office setting.

The clinical range is broad. Dr. Rowland treats chronic disease, respiratory conditions, asthma, men's and women's health, mental health, and skin concerns. The practice also offers bioidentical hormone replacement therapy, peptide therapy, weight loss support using GLP-1 medications and lifestyle changes, sports medicine, pre-op clearance, immunizations, and nutritional counseling.

Yes. The in-office lab uses advanced technology for blood and urine testing, lung function assessments, and ultrasound imaging. Patients can complete many diagnostic needs during their visit.

Patients can schedule online directly through the practice website. The practice also uses the athenahealth patient portal for managing health records and communications.

Yes. Concierge membership includes longer, non-rushed appointment times. Members also gain access to providers outside of standard office hours.

Practice last updated March 21, 2026