About
Dr. Mark Sarnov earned his BA in Biochemistry from Clark University in Worcester, MA and his medical degree from the University of Connecticut in Farmington, CT. He completed his residency at Harrisburg Hospital, now part of UPMC Pinnacle Health, in Harrisburg, PA.
Dr. Sarnov has practiced medicine in the Rochester region since 1997. During his first two decades in clinical practice, he served as Family Practice Chair and Medical Staff President at Lakeside Memorial Hospital. He guided the introduction of an electronic medical record system there in 2003 and championed the development of a Patient Centered Medical Home in private practice through 2018. He then launched a medical consulting firm to help practices improve efficiency and financial health before joining Greater Rochester Internal Medicine in May 2019. Dr. Sarnov delivers individualized care grounded in evidence-based medicine, with particular attention to the psychological weight chronic illness places on his patients.
Education & Training
Undergraduate
Clark University, Worcester, MA, BA in Biochemistry
Medical School
University of Connecticut, Farmington, CT
Residency
Harrisburg Hospital (now part of UPMC Pinnacle Health), Harrisburg, PA
Who is Dr. Sarnov right for?
Dr. Sarnov suits adults seeking a family medicine approach within an internal medicine setting. Patients managing chronic conditions benefit from his awareness of the emotional and psychological toll those conditions carry. His experience leading a Patient Centered Medical Home reflects a whole-person orientation. Adults who value a physician with deep roots in the Rochester community and a strong evidence-based clinical style will find Dr. Sarnov a natural fit.
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Frequently Asked Questions
Dr. Sarnov practices in the Family Medicine and Internal Medicine tradition, emphasizing evidence-based care for adult patients. He pays close attention to how chronic illness affects patients psychologically, not just physically. His scope includes routine wellness, chronic disease management, and preventive care.
Dr. Sarnov has practiced medicine in the Rochester region since 1997. He joined Greater Rochester Internal Medicine in May 2019 after more than two decades of regional clinical and leadership experience.
Dr. Sarnov served as Family Practice Chair and Medical Staff President at Lakeside Memorial Hospital during his first twenty years in clinical medicine. He also guided the introduction of an electronic medical record system in 2003 and led the development of a Patient Centered Medical Home in private practice through 2018.
Dr. Sarnov earned his BA in Biochemistry from Clark University in Worcester, MA and his MD from the University of Connecticut in Farmington, CT. He completed his residency at Harrisburg Hospital, now part of UPMC Pinnacle Health, in Harrisburg, PA.
Dr. Sarnov treats chronic illness with both clinical and human awareness. He recognizes that conditions like diabetes, hypertension, and heart disease carry significant psychological weight. His care integrates evidence-based treatment with attention to how illness shapes a patient's daily life and emotional wellbeing.
Yes. From 2018 to 2019, Dr. Sarnov ran a medical consulting firm that helped practices become more operationally efficient and financially sound. He brought that systems-level perspective to Greater Rochester Internal Medicine when he joined in May 2019.
Doctor profile last updated June 9, 2026