About
Dr. Jarrod Couch is a board-certified family physician and the founder of SWVA Direct Primary Care in Abingdon, Virginia. He earned his medical degree from Lincoln Memorial University-DeBusk College of Osteopathic Medicine. His residency training in family medicine took place at Johnston Memorial Hospital, where his peers and program selected him as Chief Resident. He also serves as adjunct faculty at both LMU-DCOM and Edward Via College of Osteopathic Medicine.
Dr. Couch brings a wide clinical range to his practice. He performs osteopathic manipulative treatment and manages complex conditions including metabolic syndrome, hormone imbalances, cortisol dysregulation, tension myositis syndrome, and functional bowel disorders. His philosophy of medical minimalism shapes every patient encounter -- he favors lifestyle modification, shared decision-making, and targeted intervention over reflexive prescribing. He is passionate about nutrition science, hormone health, cardiovascular prevention, and sleep optimization. He and his wife Alyssa, who assists with the practice, are parents to three children.
Education & Training
Medical School
Lincoln Memorial University–DeBusk College of Osteopathic Medicine
Residency
Family Medicine, Johnston Memorial Hospital (Chief Resident)
Additional Training
Adjunct faculty at LMU-DCOM and Edward Via College of Osteopathic Medicine
Certifications
Conditions Treated
Who is Dr. Couch right for?
Dr. Couch works well with adults and families seeking a long-term primary care relationship rooted in prevention and lifestyle. Patients managing metabolic syndrome, hormone imbalances, diabetes, hypertension, or obesity find his clinical focus directly relevant. He is a strong fit for anyone dealing with low back pain, headaches, or musculoskeletal complaints who wants osteopathic treatment as part of their care. Patients who prefer fewer medications and more lifestyle-based solutions align well with his medical minimalism approach. He serves individuals of all ages, including the uninsured and those whose current coverage falls short.
Frequently Asked Questions
Dr. Couch treats a broad range of conditions in family medicine. His clinical focus includes metabolic syndrome, diabetes, hypertension, obesity, cardiovascular risk, hormone imbalances, low testosterone, cortisol dysregulation, anxiety, inattention, functional bowel disorders, and tension myositis syndrome. He also treats low back pain, sciatica, and headaches, often using osteopathic manipulative treatment alongside other approaches.
Yes, Dr. Couch holds board certification in family medicine. He completed his residency at Johnston Memorial Hospital, where he served as Chief Resident, and earned his DO from Lincoln Memorial University-DeBusk College of Osteopathic Medicine.
Osteopathic manipulative treatment, or OMT, is a hands-on form of medicine that addresses musculoskeletal dysfunction throughout the body. Dr. Couch offers OMT at SWVA Direct Primary Care for conditions including low back pain, sciatica, headaches, and joint pain. He offers a single OMT visit for $56 or an OMT package of four adjustments for $200, valid for six months.
Dr. Couch practices what he calls medical minimalism. He questions over-medication and favors lifestyle modifications -- nutrition, movement, sleep, and stress management -- before reaching for pharmaceuticals. When medications make sense, he prescribes them. His goal is the simplest effective approach for each patient.
Dr. Couch earned his medical degree from Lincoln Memorial University-DeBusk College of Osteopathic Medicine. He completed his family medicine residency at Johnston Memorial Hospital and served as Chief Resident. He also holds an adjunct faculty position at both LMU-DCOM and Edward Via College of Osteopathic Medicine.
Yes, hormone-informed care is a central part of Dr. Couch's practice. He evaluates and manages low testosterone, hypogonadism, cortisol dysregulation, and insulin-related concerns. He takes a root-cause approach, incorporating lifestyle factors alongside clinical treatment.
Dr. Couch sees individuals and families across all age groups. He serves patients managing chronic conditions, those focused on prevention and longevity, and people who have felt rushed or underserved elsewhere. He also sees uninsured patients and those whose current insurance delivers poor access.
Yes, Dr. Couch serves as adjunct faculty at Lincoln Memorial University-DeBusk College of Osteopathic Medicine and Edward Via College of Osteopathic Medicine. He contributes to the training of osteopathic medical students while running his full-time practice in Abingdon.
Doctor profile last updated April 10, 2026