Executive summary
Key Market Nashville Metrics at a Glance
- List item- Metro population: ~2.15M (2024)
- Total households: ~800,000
- Concierge & Direct Primary Care Practices: 50
- Estimated serviceable addressable market (willing to pay for membership care): 15,000–25,000 households
National Concierge Medicine at a glance
- US Concierge & DPC Medical market is currently valued at over $8B, with growth expected through 2030
Geographic scope: what “Greater Nashville” means in this report
This report covers the Nashville-Davidson–Murfreesboro–Franklin metro area (MSA), with special emphasis on the submarkets that most strongly support membership primary care:
- Core Nashville and inner-ring neighborhoods (Nashville-Davidson County)
- South corridor / Williamson County: Brentwood, Franklin, Spring Hill, Cool Springs and nearby areas
- Southeast / Rutherford County: Murfreesboro and surrounding communities
- Population context: The metro area is roughly 2.15M people (ACS 2024 1-year) and about 2.150M (FRED 2024 resident population series). This translates to roughly 800,000 total households
Nashville Total Addressable Market:
We estimate the total addressable market of households who may be interested in concierge medicine in Nashville to be roughly 20,000 households who are potential clients of premium medical services.
Assuming a household size of between 2-3 people per household we estimate Nashville to have between 40,000 to 60,000 potential users of premium healthcare users.
Definitions: Direct primary care, concierge medical practices and performance medicine in practical terms
Direct Primary Care (DPC) A membership model where patients pay a monthly fee for primary care access. Direct Primary care models are typically less than $3,000 per year and often have a patient to doctor ratio of up to 800 patients per doctor.
This represents a dramatic decrease in patients per doctor from a standard primary care physician who may see 2,500 patients on their panel.
Concierge medicine
A membership or retainer model for patients to have high-end access to primary care physicians, often with higher annual fees, at the low-end typical concierge fees start at around $4,000 per year and can go up to $25,000 per year per patient. The memberships here are considered white glove concierge services.
Typical concierge medical doctors usually have a patient to doctor ratio of less than 300 patients per doctor.
Concierge medicine often includes higher end services as well as nicer physical facilities.
Performance Medicine