General Medicine helps patients compare prices and buy doctor visits, lab tests, and prescriptions online. On October 6, 2026, it announced a $120 million Series B led by Andreessen Horowitz, bringing its total funding to $152 million. The company plans to expand the categories of care available through its store [1].
For patients, the appeal is straightforward: see what care costs before choosing it, and get help arranging the next step. General Medicine brings that process into one place, with options to use insurance or pay out of pocket [2].
If you are also considering concierge medicine or direct primary care (DPC), the useful comparison comes down to what you are buying, who provides it, and how follow-up works.
What General Medicine sells
General Medicine describes a catalog of more than 2,900 products and services. It includes medications, labs, virtual visits, specialist e-consults, and select in-person visits and procedures [2].
You can start by searching for a service, talking with a licensed clinician, or using its AI chat to explore possible next steps. The company says clinical review happens when required [2].
Its own medical group works alongside a marketplace of outside clinicians, including primary care physicians and specialists. Andreessen Horowitz describes an experience that brings medical history, clinical guidance, pricing, and help accessing care together [3].
That makes General Medicine relevant to someone who needs both a medical assessment and help getting the resulting prescription, test, or referral completed. You should still check which parts of that process are included in the price.
Who built General Medicine
General Medicine was founded in fall 2023 by TJ Parker, Elliot Cohen, and Ashwin Muralidharan, and launched nationwide in May 2025. Parker joined full time as CEO in October 2026. Cohen is president, while founding CEO Muralidharan moved into the chief product officer role [1].
Parker and Cohen previously co-founded PillPack, the pharmacy acquired by Amazon in 2018. Parker trained as a pharmacist and Cohen as an engineer. PillPack packaged medications into organized doses and coordinated refills and deliveries, experience directly relevant to simplifying the administrative work patients face [4].
General Medicine now applies that consumer-service approach across more types of care. Its latest investors include Matrix, VXI Capital, Eli Lilly, Mercy Health through Granger Management, and BoxGroup alongside Andreessen Horowitz [1].
What the advertised prices actually cover
The headline prices deserve a closer look.
On October 9, General Medicine's primary-care product page showed $25 as an estimated insured price and $100 without insurance. It says it checks your insurance and shows options before booking [5].
Its in-person dermatology page showed $50 as a typical copay, plus $45 in clinical and coordination fees. The page says the price without insurance varies and final pricing is shown before booking [6].
Those examples illustrate why a starting price needs context. A $25 visit shown in a catalog may be an insurance estimate. A specialist price may have a separate coordination charge.
Before purchasing, ask:
Is this my insurance copay, a cash price, or an estimate?
Are clinical review and coordination fees included?
Could a test, procedure, or follow-up generate another charge?
Which clinician will I see, and where will the visit happen?
Who reviews the results and handles questions afterward?
For a broader comparison of recurring fees and insurance costs, see our guide to DPC versus traditional primary care costs.
How it compares with concierge medicine and DPC
DPC generally charges a recurring fee covering all or most primary care services, rather than billing insurance for those services. The American Academy of Family Physicians includes consultations, care coordination, and comprehensive care management in its description of the model. Services outside the agreement still need separate coverage or payment [7].
Concierge practices charge a membership fee and may also bill insurance for covered medical services. Medicare does not cover the concierge membership fee, and the agreement determines what additional services you receive [7][8].
General Medicine's public offering is organized around services you can purchase individually. Its primary-care page also promises ongoing support, including coordination of medications, labs, follow-ups, and referrals [5].
Continuity is a question to investigate in every model. Medical records following you between visits can help a clinician prepare. Seeing the same physician over time is a separate feature to confirm.
What to compare | General Medicine | Concierge or DPC membership |
|---|---|---|
Payment structure | Prices attached to individual services; insurance and self-pay options [2] | Recurring membership fee; insurance billing depends on the model [7][8] |
Care coordination | Advertises records collection, referrals, and ongoing support [3][5] | DPC can include care coordination; check the practice agreement [7] |
Physician continuity | Ask whether you can repeatedly book the same physician | Ask who your physician is and who covers absences |
Additional costs | Check insurance estimates, coordination fees, and follow-up charges [5][6] | Check which visits, tests, and outside services the agreement excludes |
Use our guide to choosing a concierge or DPC doctor to compare the details of a specific practice.
When each option may fit
Start with the problem you want to solve.
If you need a dermatology appointment and want help understanding the price and arranging the referral, General Medicine's advertised coordination service is relevant [6]. Compare the final quote with booking directly through an in-network office.
If you want ongoing primary care with a particular physician, compare local membership practices on that basis. Ask about appointment availability, messaging, coverage during vacations, and which services your fee includes.
Location matters when you need an examination in person. Someone comparing concierge and DPC practices in New York City, for example, should consider how easily they can reach the office alongside its fee and access policies.
You can also ask your existing physician how an outside visit or test would fit into your current care. Confirm who receives the records and who is responsible for reviewing results before paying for another service.
What the funding changes
General Medicine says the new capital will fund expansion into more categories of care. Andreessen Horowitz also describes plans to offer the underlying service through enterprise partners [1][3].
The patient benefit to watch is whether more care becomes easier to price, arrange, and follow through on. Funding gives the company resources to expand. It does not establish that its care is less expensive or clinically better than the alternatives.
For membership practices, our view is that visible service prices make clear explanations of the membership more valuable. Patients should be able to understand what the fee buys, how physician access works, and what costs remain outside it.
FAQ
How much did General Medicine raise?
It announced a $120 million Series B on October 6, 2026, led by Andreessen Horowitz. Total disclosed funding reached $152 million [1].
Does General Medicine accept insurance?
It offers insurance and self-pay options. Its service pages say it checks insurance before booking, so confirm your specific coverage and final price [2][5].
Is General Medicine a concierge or DPC membership?
The public pages reviewed for this article describe individually priced services. Concierge and DPC practices use recurring membership agreements, with different rules for included care and insurance billing [2][7][8].
Can General Medicine provide ongoing care?
Its primary-care page advertises ongoing support for medications, labs, referrals, and follow-up. Ask whether you can see the same physician repeatedly and how that support is charged [5].
Explore physician-led concierge and DPC practices on NextMD to compare local options, membership fees, and the care relationship you want.
Sources
General Medicine. (2026, October 6). General Medicine Raises $120 Million to Build the Healthcare Store. PRNewswire. Read the funding announcement.
General Medicine. (Accessed October 9, 2026). About us. Read General Medicine's company overview.
Agarwala, V., Conde, J., Wolf, D., and Steinman, E. (2026, October 6). Investing in General Medicine. Andreessen Horowitz. Read a16z's investment announcement.
PillPack. (Accessed October 9, 2026). Press: Our Story, Facts and Figures, and Founding Team Bios. Read PillPack's history and founder biographies.
General Medicine. (Accessed October 9, 2026). Primary care visit. View primary-care visit pricing and services.
General Medicine. (Accessed October 9, 2026). Meet with a local dermatologist. View dermatology visit pricing and coordination fees.
American Academy of Family Physicians. (Accessed October 9, 2026). Direct primary care: What to know. Read the AAFP guide to DPC.
Centers for Medicare & Medicaid Services. (Accessed October 9, 2026). Concierge care. Medicare.gov. Read Medicare's concierge-care coverage guidance.